Chief Marketer Staff

• Agencies

  Pleasantville, NY: Pop. 30 Million

  THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

• Agencies

  Computer Buyers

  FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that’s not the whole story

• Agencies

  Halting Hackers

  WEB PERVERTS are the biggest threat to the integrity of e-commerce sites – indeed any Web site – according to the people at Sanctum Inc. in Santa Clara,

• Homer Simpson, Cyberstar

  Among entertainment properties, Twentieth Century Fox’s The Simpsons has always been a winner for tie-ins (just ask Butterfinger). The 10-year old cartoon

• Agencies

  Banking on Phone Sales

  Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

• Agencies

  AZ Marketing President Resigns

  Richard Holpe, president and COO of AZ Marketing, Cos Cob, CT, has resigned his position. He was replaced June 22 by co-presidents Elyssa Cunningham and

• Notes from the Land of Spam

  I’ll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival

• Agencies

  French Say “Non” to Free Postal Market

  PROPOSALS TO DEREGULATE the market for postal services in Europe go before the European Parliament in October. If adopted, they would allow free competition

• Agencies

  Recruitment, Retention Problems for Catalogers

  FINDING AND RETAINING talented employees dominated the conversation during a roundtable forum of high-level catalog executives attending the Catalog Conference

• Valmont Fortunes

  This new list from RMI Direct Marketing features people who have spent $20 for a personalized prediction from psychic Marie-Rose Valmont. In addition