Chief Marketer Staff

• Call Solutions Acquires FalaDM Group

  Call Solutions, a direct marketing services company, has acquired lettershop and fulfillment house FalaDM Group for an undisclosed sum. Revenues for the

• List & Database News

  Chevymall.com Estee Marketing Group Inc. is offering updated counts on this file of 175,000 25-month buyers from this Web site containing officially licensed

• Marketing Campaign Debuts for State Farm

  State Farm has launched a new marketing campaign to showcase its and reflect its growing emphasis on financial services. DDB Chicago, an advertising partner

• Columbia House Taps Sitel for Telemarketing Services

  Columbia House, the direct marketer of music, videos and digital videodiscs, has awarded Sitel Corp. a three-year contract to provide inbound telemarketing

• DMA Sets New Info Security Guidelines

  The Direct Marketing Association has approved new guidelines for information security, which will be mandatory for its consumer marketer members. Under

• Lake Tahoe $2.5 Million DR Campaign Features Print Ads

  The Lake Tahoe Visitors Authority will spend $2.5 million during 2003 on a print-based campaign titled “The Blue World.” The ads play off the blueness

• Germany Might Legalize Mail Order Pharmacies

  Germany’s proposed reform of its healthcare system could include a first-time sale of drugs by mail, according to news reports. Right now, many drugs

• Spiegel Direct Sales Fall 26% in January

  The Spiegel Group reported sales of $135.8 million for the four weeks ended Jan. 25, off 16% from $162.6 million last year. Total Spiegel Direct sales

• Call Solutions Acquires FalaDM Group

  Call Solutions, a direct marketing services company, has acquired lettershop and fulfillment house FalaDM Group for an undisclosed sum. Revenues for the

• Short Cuts

  Quad/Graphics has accelerated the timetable for launching gravure operations there by one year. Two new 108-inch gravure presses will be installed and