Chief Marketer Staff

• Mailers Hope Commission Report Will Translate into Legislation

  Mailer groups praised the work of the President

• List and Database News

  Alternative Therapies in Health and Medicine VentureDirect Worldwide has updated the counts on the Alternative Therapies in Health and Medicine subscriber

• Agencies

  SC Johnson Builds West Nile Buzz

  SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,

• Kmart Goes Back to School with Sesame Street

  Kmart this fall will practice its A-B-Cs with Sesame Street characters. The Troy, MI-based retailer will offer free reusable laminated placemats at more

• B&G Buys Ortega Mexican Food Brand from Nestl

  B&G Foods, Inc. has acquired the Ortega brand from Nestl Prepared Foods Co., part of Nestl USA. The popular Mexican food brand includes a full line of

• Vertis Sales Drop 7.7% in First Half of 2002

  Integrated marketing firm Vertis Inc. posted net sales of $377.3 million for the second quarter ended June 30, 7.7% below prior year’s quarter. For the

• Alloy to Acquire Delia’s

  Online teen marketer Alloy Inc. has entered an agreement to buy Delia’s Corp., a seller of apparel to teenage girls, for approximately $50 million. Under

• Alloy to Acquire Delia’s

  Teen marketing company Alloy Inc. has entered an agreement to buy accessories marketer Delia

• Advanta to Sponsor 2004 Collegiate Echos

  Advanta will be the corporate sponsor of the Direct Marketing Educational Foundation’s 2004 Collegiate Echo Awards competition In 2004, for the first

• Promotional T-Shirt Catches a Crook

  After a federal employee received anonymous packages with insulting T-shirts and threatening letters, agents tracked the postage on one package back to