Chief Marketer Staff
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Seven Charged in Telemarketing Scheme
Seven Canadians have been indicted in federal court with participating in an extensive telemarketing scheme, based in Montreal, that targeted American
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Promotion innovator dies at 90
In 1939, Robert R. Wechsler was a 26-year-old print salesman for promotion agency Einson-Freeman when he called on Philip Liebmann, the president of Liebmann
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What’s Wrong With This Picture?
Recently we earned the opportunity to function as a brand’s agency for one of our clients a multi-billion dollar, multi-national corporation. Interestingly,
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List and Database News
Alternative Therapies in Health and Medicine VentureDirect Worldwide has updated the counts on the Alternative Therapies in Health and Medicine subscriber
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Kmart Goes Back to School with Sesame Street
Kmart this fall will practice its A-B-Cs with Sesame Street characters. The Troy, MI-based retailer will offer free reusable laminated placemats at more
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B&G Buys Ortega Mexican Food Brand from Nestl
B&G Foods, Inc. has acquired the Ortega brand from Nestl Prepared Foods Co., part of Nestl USA. The popular Mexican food brand includes a full line of
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Vertis Sales Drop 7.7% in First Half of 2002
Integrated marketing firm Vertis Inc. posted net sales of $377.3 million for the second quarter ended June 30, 7.7% below prior year’s quarter. For the
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Alloy to Acquire Delia’s
Online teen marketer Alloy Inc. has entered an agreement to buy Delia’s Corp., a seller of apparel to teenage girls, for approximately $50 million. Under