Chief Marketer Staff

• David Dyer to Exit Lands’ End

  David Dyer will leave as president/CEO of Lands’ End on Aug. 8, according to wire service reports. He joined the Dodgeville, WI-based cataloger in 1998

• Agencies

  Congress Mulls Postal Reform Bill

  A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

• Goal Setters

  There will be no at next month’s Women’s World Cup soccer matches. When the Games took place in the United States in 1999, the U.S. team’s victory over

• Agencies

  USPS Blasted for Its Sports Sponsorships

  The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against

• Agencies

  SupportPlus Doubles Package Insert Size

  SupportPlus is hoping to double its response rate by doubling the size of its mini-catalogs. The Medfield, MA firm will insert the 7-inch-by-11-inch pieces

• Agencies

  THE THINKING BEHIND IT: ATTITUDINAL IMPERATIVES FOR DIRECT MARKETING

  THE TIME IS NOW Among the many ways of connecting with consumers, direct marketing is unique. While the challenges of the emerging marketplace are disruptive

• Agencies

  CASTLE’S Poll

  Economist John Kenneth Galbraith was once asked if the economy was going to go up or down. he replied, but not right away. A survey Bob Castle sent out

• Rewiring the network

  Following a dozen years as a staunch independent, Pierce Promotions & Event Management has agreed to a purchase by agency conglomerate Omnicom. The Portland,

• Agencies

  Sales Boom for Iraqi Most Wanted Cards

  In June, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Agencies

  U.S. Launches Armed Services Campaign

  A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort