Chief Marketer Staff

• Short Cuts

  Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president

• Loose Cannon: Are We Not Men? We Are TiVo!

  J. Walker Smith recently discovered a word that summed up consumers

• Agencies

  HP Prints Out the Obvious

  So what have we here this issue? Advertising by committee strikes again! The committee in my imagination, in this case, is that of Hewlett-Packard Co.

• Agencies

  Consumers Naive About Web Data

  Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,

• Marketing Services

  Structural Graphics, Essex, CT, hired Eda Murphy as account manager-Western territory. She will be based out of the company’s Los Angeles office. Newton,

• Agencies

  Direct.com: Streaming Candidates’ Messages

  Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.

• Storm Shelter

  Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

• Agencies

  Next: Reform That Works for Everyone

  OK, the President’s Commission on the U.S. Postal Service has finally issued its long-awaited recommendations for postal legislative change. Now what?

• Agencies

  Difference Matters

  Difference is the most common thing in America nowadays. Everywhere you look, what you see is a kaleidoscope of difference and diversity. Look at household

• Agencies

  Curmudgeon Makes DMA Hall of Fame

  The Direct Marketing Association’s board of directors has chosen Herschell Gordon Lewis and Frederick J. Simon for induction to the DMA Hall of Fame.