Chief Marketer Staff

• News Briefs

  COKE AND PEPSI: are taking a hit in India after Indian shopkeepers reported a plunge in sales of soft drinks following a growing scare that the beverages

• Moore Medical Teams Up With Abatix

  Moore Medical Corp., a medical supplies direct marketer and distributor, has teamed up with safety equipment supplier Abatix. Under the agreement, Moore

• Live From the DMA’s List Vision: Navigating a Rough List Terrain

  The list terrain is fairly barren right now, but there are techniques to help mailers navigate it, said a panel of list experts at the List Vision conference

• Tobacco Company Tries to Lure Celebs with Free Cigarettes

  As part of a guerrilla marketing campaign to promote its new cigarettes, Freedom International, Inc. hopes to lure celebrity smokers with a free lifetime

• Live From the DMA’s List Vision: Database Basics for Brokers

  Marketers who had trouble with history, geography and applied statistics in school were given another chance yesterday, as three industry experts led

• School Specialty Income Rises

  School Specialty Inc. reported net income of $27.1 million for its first quarter, up 13% from $24 million last year. The educational supplies direct marketer

• Simon Malls Break New Teen Tour

  Simon Property Group this week kicks off a national teen tour dubbed Simon Dtour Live. The premiere tour, which stops only at Simon Malls, will feature

• Alleged Acxiom Hacker Gets Grand Jury Date

  The person arrested for allegedly breaking into an Acxiom File Transfer Protocol server has been identified as Daniel J. Baas in a Hamilton County Sheriff

• Data University Offers Free Webinars During August

  Data University is offering three sample data modeling sessions through its August Insight Webinar Series. Until Aug. 31, Registrants will be able to

• AOL Time Warner May Strike AOL From Name

  AOL Time Warner Inc. may drop “AOL” from its name, reports said. Sources said on Monday that the name could be the subject of discussion at next month