Chief Marketer Staff

• News Briefs

  COKE AND PEPSI: are taking a hit in India after Indian shopkeepers reported a plunge in sales of soft drinks following a growing scare that the beverages

• Live From the DMA’s List Vision: Navigating a Rough List Terrain

  The list terrain is fairly barren right now, but there are techniques to help mailers navigate it, said a panel of list experts at the List Vision conference

• School Specialty Income Rises

  School Specialty Inc. reported net income of $27.1 million for its first quarter, up 13% from $24 million last year. The educational supplies direct marketer

• Short Cuts

  Hoover’s Inc., a business information provider, has launched a redesigned Web site at www.hoovers.com which reportedly features intuitive navigation and

• Yucaipa Sues Safeway Over Dominick’s Sale

  Yucaipa Cos. has sued Safeway Stores for allegedly mishandling Safeway’s sale of Dominick’s Finer Foods. Safeway plans to file a counterclaim. The suit,

• Moore Medical Teams Up With Abatix

  Moore Medical Corp., a medical supplies direct marketer and distributor, has teamed up with safety equipment supplier Abatix. Under the agreement, Moore

• Catalog, Retail Leads J.C. Penney’s Income Jump

  J.C. Penney Co. Inc. generated $7.31 billion in sales during its second quarter, up 1.6% from $7.2 billion a year ago. Its total operating profit rose

• Virgin Mobile Offers Retail Rebates

  Virgin Mobile taps its retail siblings for a U.K. cross-promo to boost telecom sales and retail traffic with a loyalty program dubbed Flash-It. The program

• Live From DMA’s List Vision: Reaching the New Consumer

• Simon Malls Break New Teen Tour

  Simon Property Group this week kicks off a national teen tour dubbed Simon Dtour Live. The premiere tour, which stops only at Simon Malls, will feature