Chief Marketer Staff
-
List and Database News
CarPrices.com Walter Karl Inc. has been named manager of the CarPrices.com postal list, containing 500,000 names. These consumers have visited CarPrices.com
-
Agencies
People Magazine Rolls Out Red Carpet
Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
-
Catalogers Answer: Where Were You When The Lights Went Out?
(Catalog Age) Catalogers in eight states and two Canadian provinces were hurt in varying degrees by what is being called the Great Blackout of 2003. For
-
List and Database News
U.S. Pharmacopoeia Drug Reference Guide Aggressive List Management has been named manager of the United States Pharmacopoeia Drug Reference Guide buyers
-
Print Media Draws Back-to-School Shoppers: Survey
Print media, including newspapers and direct mail, are proving more successful than broadcast in driving back-to-school shoppers into stores this year.
-
Stan Rapp Named to TMX Advisory Board
TMX, a digital communications company, has named direct marketing agency veteran Stan Rapp to its advisory board. He will advise the Conshohocken, PA-based
-
InfoUSA Reduces Its Debt Load
InfoUSA Inc. has made a $3 million payments on its revolving line of credit, reducing its total debt to $158.8 million, and its total debt-to-EBITDA ratio
-
Blair Launches Credit Subsidiary
Blair Corp., an apparel cataloger with annual sales of more than $560 million, has created a subsidiary to manage its Easy Payment credit plan. JLB Service
-
Talbots Reports Higher Sales, Lower Income
The Talbots Inc. increased both its direct and retail sales during the second quarter, and is planning to move forward with an expanded national advertising
-
Brookstone Posts Second-Quarter Loss Despite Strong Sales
Brookstone Inc. suffered a $2.3 million loss during the second quarter, despite double-digit increases in both retail and direct marketing sales. The