Chief Marketer Staff

• United’s TV Flight Supports Hilton Tie-In

  United Airlines is airing its first TV spots in nearly a year this fall with its “Go. Go. Stay.” promotion with Hilton Hotels Corp. The offer gives leisure

• Second Quarter Sales Up for Restoration Hardware

  Catalog and internet sales jumped 46% to $14.1 million in the second quarter ended August 2 for Corte Madera, CA-based Restoration Hardware. Total net

• DM Industry Suffers Drop in M&A Activity: Petsky Prunier

  Direct marketing M&A activity took a nosedive during the second quarter, according to Petsky Prunier. There were 223 transactions with an aggregate value

• Short Cuts

  Robert Evans was named managing director of risk management solutions for Scottsdale, AZ-based electronic payment firm eFunds Corp. He was previously

• CuervoNation Campaign Seeks to Delay End of Summer

  (DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official

• Agencies

  McDonald’s Networks Wireless Service with Sweeps

  After introducing wireless Internet service in close to 250 restaurants in the San Francisco Bay, Chicago and Tri-State areas, McDonald’s is surveying

• FCC Postpones Ad Fax Rule

  The Federal Communications Commission extended the start date for new rules requiring marketers to get written consent for faxed ads. The rule will take

• List and Database News

  CarPrices.com Walter Karl Inc. has been named manager of the CarPrices.com postal list, containing 500,000 names. These consumers have visited CarPrices.com

• Agencies

  People Magazine Rolls Out Red Carpet

  Time, Inc.’s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and

• News Briefs

  MARVEL ENTERPRISES: has appointed Timothy Rothwell as president of its worldwide consumer products group. He will report to New York City-based Marvel’s