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Chief Marketer Staff

  • List and Database News

    J. Jill Male Primary Purchasers A file of 301,068 three-month male buyers from this upscale women’s shoes and apparel catalog is now available from Millard

  • J. Crew Back in Black in Quarter

    J. Crew Group Inc. reported net income of $15.2 million for its second quarter, up from a net loss of $7.1 million last year. The cataloger and retailer

  • Home Loan Telemarketers Should Switch to Mail, Says DB Firm

    After the Federal Trade Commission’s Do-Not-Call rules take effect in October, mortgage and home equity lenders–who have historically relied heavily

  • J. Crew Back in Black in Quarter

    J. Crew Group Inc. reported net income of $15.2 million for its second quarter, up from a net loss of $7.1 million last year. The cataloger and retailer

  • DMA to Work With FBI to Curb Spam

    The Direct Marketing Association has proposed teaming up with the Federal Bureau of Investigation to develop a system to identify and prosecute spammers.

  • Merck Acquires U.K. Vitamin DMer

    Merck has acquired Peter Black Direct Marketing Ltd., a U.K.-based direct marketer of vitamins, minerals and supplements, according to news reports. Terms

  • United’s TV Flight Supports Hilton Tie-In

    United Airlines is airing its first TV spots in nearly a year this fall with its “Go. Go. Stay.” promotion with Hilton Hotels Corp. The offer gives leisure

  • Second Quarter Sales Up for Restoration Hardware

    Catalog and internet sales jumped 46% to $14.1 million in the second quarter ended August 2 for Corte Madera, CA-based Restoration Hardware. Total net

  • List and Database News

    CarPrices.com Walter Karl Inc. has been named manager of the CarPrices.com postal list, containing 500,000 names. These consumers have visited CarPrices.com

  • CuervoNation Campaign Seeks to Delay End of Summer

    (DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official