Chief Marketer Staff

• HVDMA Hosts List Experts at Next Meeting

  Meet the List Experts is the topic of the next Hudson Valley Direct Marketing Association meeting. The panel of experts will discuss how to make the manager/broker

• Mail Stream: A Report on Incoming Direct Mail

  A recent offer from The Rosengarten Report, named for its noted TV chef and culinary journalist David Rosengarten, is molded in the image of its new owner, investment newsletter publisher KCI Communications.

• Consumers Prefer Mail Over Phone Calls

  Consumers would rather receive a direct mail piece than a phone call from a marketer, according to a survey by Vertis, a provider of marketing technology.

• Kmart Chooses Grey Global as Lead Agency

  Kmart has chosen Grey Global Group Inc. as its main advertising agency, the retailer announced on Monday. Financial terms were not released. Grey will

• Lands’ End Products Appear in All Sears’ Stores

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• Short Cuts

  Experian, Costa Mesa, CA, has acquired the Advantage Credit Bureau of Fargo, ND, and Credit Bureau of East Tennessee. Terms of the transaction were not

• Loose Cannon: DMers Victorious in Retreat

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• List and Database News

  Financial Planning Association The new counts for Financial Planning Association include 43,260 for the total file; 24,429 active members; 14,167 active

• Catalog Customers Respond to E-mail More

  E-mail sent from catalogers reaches recipients more often and is opened and clicked through more frequently this year than it was last year. According

• J. Crew Back in Black in Quarter

  J. Crew Group Inc. reported net income of $15.2 million for its second quarter, up from a net loss of $7.1 million last year. The cataloger and retailer