Chief Marketer Staff
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Agencies
Domino’s Delivers eBay Promos on 30 Million Boxes
Domino’s Pizza is teaming with eBay to play up back-to-school on 15 million pizza boxes. Through Sept. 4, customers can win up to 1 million eBay Anything
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DMA Survey Documents A Mixed Second Quarter
The second quarter was a tough one for many direct marketers, largely because of the war in Iraq, according to a new benchmark study from the Direct Marketing
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Musicland Sued in Credit Card Debit Flap
Retailer Sam Goody and its sister companies misled consumers by failing to tell them that their credit and debit cards would be charged for Entertainment
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Consumers Want Privacy and Personalized Products: Survey
More than 76% of consumers think marketers compromise their privacy to sell them products. But 50% appreciate it when a company recommends products based
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Madison Direct Identifies Families Near Retail Giants
Madison Direct Marketing has identified young families that live in the Wal-Mart, Target and Kmart shopping areas to target prospects via its Young Family
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Agencies
DreamWorks Brings Back Partners for Sinbad DVD
DreamWorks has three of seven partners from the theatrical release of Sinbad: Legend of the Seven Seas returning for the home video release this fall
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List and Database News
IT Journal Premier Subscribers Direct Media Inc. has been named manager of the IT Solution Journal Premier subscribers lists, including postal and e-mail
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Agencies
Playboy Prepares for 50th Anniversary Tour
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren’t
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FTC Warns About Do-Not-Call Scam
The Federal Trade Commission is warning consumers against a scam charging consumers to register for the FTC’s Do Not Call list. Callers to 1-800-DONOTCALL
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Coldwater Creek Reduces Its Net Loss
Coldwater Creek Inc. reported a second-quarter net loss of $1.4 million, compared with a $2.1 million loss during the same period last year. Sales during