Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Gorsuch Ltd. is eagerly anticipating the first chill. The retailer of high-end ski and resort wear recently mailed the Winter 2004 edition, offering everything needed to hit the slopes in high style.

• List and Database News

  Social Workers Compiled by Bob Castle Now available from Accudata is a list of social workers compiled by Bob Castle. The 377,568 professionals on this

• Alloy Posts Revenue Gains for Second Quarter

  New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the

• Alloy Posts Revenue Gains for Second Quarter

  New York-based Generation Y marketer Alloy Inc. reported revenues for the second quarter ended July 31 of $80.5 million, a 55% increase compared to the

• Short Cuts

  Sprint signed a multiyear, multimillion-dollar agreement with Lands’ End to provide call center infrastructure and frame relay services for their domestic

• FTC Warns About Do-Not-Call Scam

  The Federal Trade Commission is warning consumers against a scam charging consumers to register for the FTC’s Do Not Call list. Callers to 1-800-DONOTCALL

• Marketing Scandal Prompts Executive Changes At Coca-Cola

  Coca-Cola’s North American soda-fountain business is getting a new boss in the wake of a scandal involving a rigged promotion with Burger King. Chief

• Pfizer Picks Wunderman for DM and Promotion Work

  Pfizer has named Wunderman to handle all direct marketing, relationship marketing and promotion for its allergy medication Zyrtec. Billings were not disclosed.

• List and Database News

  IT Journal Premier Subscribers Direct Media Inc. has been named manager of the IT Solution Journal Premier subscribers lists, including postal and e-mail

• Counterfeit Coupons Flood the Internet

  Homemade counterfeit coupons have begun circulating at an alarming rate on the Internet, turning up through auction services, emails and on message boards