Chief Marketer Staff
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Agencies
One Thing Catalogers Really Need
There are billions of catalogs out there or so it seems when you look at the competition in the mailbox. And there’s been about a billion tons of wisdom
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Rather than stock options
IN THE HEADY DAYS before the dot.com crash, hard-working code-heads came to expect pool tables and pinball machines to let off steam and enhance the quality
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List and Database News
MEDEC Dental Communications Aggressive List Management Inc. is offering the updated MEDEC Dentral Communications lists of subscribers to Dental Products
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Fourteen States Join Federal Do-Not-Call List
Fourteen states have transferred 9 million consumer telephone numbers to the national do-not-call registry bringing the total number of registrants to
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USPS to Open Can of Nonprofit Worms?
(Catalog Age) The Alliance of Nonprofit Mailers reports that the U.S. Postal Service next week will dismantle its cooperative mailing rules, which govern
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Employers Shouldn’t Take Workers for Granted: Yankelovich
As Labor Day approaches, Americans are thankful to have a job–any job. But that attitude could change in the coming year if the economy rebounds. Job
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Mail Stream: A Report on Incoming Direct Mail
Gorsuch Ltd. is eagerly anticipating the first chill. The retailer of high-end ski and resort wear recently mailed the Winter 2004 edition, offering everything needed to hit the slopes in high style.