Chief Marketer Staff

• Agencies

  The Start-up That Isn’t

  The rejuvenated Fingerhut Direct Marketing is pulling itself up by its Timberland field boot straps. The employees once some 10,000 strong now number

• Internet, Targeted TV Show Biggest Ad Spending Gains

  The Internet, along with cable, national syndicated and Spanish-language television saw the biggest gains in ad spending increases during the first half

• Rather than stock options

  IN THE HEADY DAYS before the dot.com crash, hard-working code-heads came to expect pool tables and pinball machines to let off steam and enhance the quality

• Agencies

  Saying No

  A Gus Macker 3-on-3 basketball tournament is coming to your community and you’ve been approached about a sponsorship. The basketball aficionados at your

• Agencies

  The New Consumer

  Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They now stress intangibles

• Agencies

  letters to the editor

  TOM, TOM, TOM I like Tom Collins and agree with him most of the time. But there’s a time to make over and a time to chuckle (The Makeover Maven, July).

• Agencies

  Best Buy Starts Loyalty Program

  Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign

• In the cards

  Just one word: Plastic. Shoppers love it, and marketers of all stripes have taken note. At the same time, employers looking to motivate their staffs have

• Fingerhut to Start Hiring for Reopened Call Center: Reports

  Fingerhut Direct Marketing Inc. will reopen a call center in Eveleth, MN, according to published reports. Plans call for its current management, which

• Lamisil DRTV Ads Pulled after FDA Complaint

  Novartis Pharmaceutical Corp. has interrupted an integrated advertising campaign for Lamisil, an anti-toenail fungus drug, after the U.S. Food and Drug