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Chief Marketer Staff

  • Soup’s on for Campbell’s

    For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off

  • Fingerhut to Start Hiring for Reopened Call Center: Reports

    Fingerhut Direct Marketing Inc. will reopen a call center in Eveleth, MN, according to published reports. Plans call for its current management, which

  • How Will USPS Use CS Windfall?

    Sometime before 2006, Congress will have to decide how the U.S. Postal Service should use the funds from its civil service retirement system payment reform

  • Promotion leads BRANDING

    For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

  • First DNC List Registration Deadline Passes With 42 Million Numbers Enrolled

    Nearly 42 million telephone numbers, including 9 million from state registries, currently reside on the National Do-Not-Call Registry. Aug. 31 marked

  • Everybody’s an Expert

    WARNING: This column is semi-serious. I won’t apologize to those who may recognize their output. Advice is cheaper than ever. And we’re proving that point

  • List and Database News

    MEDEC Dental Communications Aggressive List Management Inc. is offering the updated MEDEC Dentral Communications lists of subscribers to Dental Products

  • New Spirit at Diageo

    DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

  • Stop Signs

    Spam legislation has proliferated as much as spam itself. Are any of the three leading bills CAN-Spam (S.877), Rid Spam (H.R. 2214) or the Anti-Spam Act

  • Rule Hispania

    AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.