Chief Marketer Staff

• Agencies

  Local Route

  Once many new car buyers drive off the lot, the dealer/customer relationship is over. Saturn Corp. is looking to get more mileage out of that connection.

• Agencies

  Spiking Your Brand’s Punch

  Brand identity can be a very personal thing. When I got married and added to the end of my moniker, I received numerous congratulatory e-mails. I also

• Agencies

  Shindigz Celebrates SEO

  Online party store Shindigz.com doubled traffic on its Web site over the last year using search engine optimization (SEO). Better still, the party supplier

• Agencies

  Data and the Web: Perfect Partners

  Forget neural networks the best thing that’s ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business development

• Lamisil DRTV Ads Pulled after FDA Complaint

  Novartis Pharmaceutical Corp. has interrupted an integrated advertising campaign for Lamisil, an anti-toenail fungus drug, after the U.S. Food and Drug

• Internet, Targeted TV Show Biggest Ad Spending Gains

  The Internet, along with cable, national syndicated and Spanish-language television saw the biggest gains in ad spending increases during the first half

• Agencies

  The New Consumer

  Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They now stress intangibles

• Agencies

  letters to the editor

  TOM, TOM, TOM I like Tom Collins and agree with him most of the time. But there’s a time to make over and a time to chuckle (The Makeover Maven, July).

• Agencies

  The Start-up That Isn’t

  The rejuvenated Fingerhut Direct Marketing is pulling itself up by its Timberland field boot straps. The employees once some 10,000 strong now number

• Return to the Throne

  Everyone wants to be king. Disney’s The Lion King commands a certain amount of respect, having reigned as the king of worldwide box office sales for an