Chief Marketer Staff

• Winetasting Network, Consumer Direct Merge

  The Winetasting Network, formerly winetasting.com, will merge with Consumer Direct Solutions, a wine distributor. Both firms are located in Napa, CA.

• New Products and Services

  Business Model Selector: This product combines data on business and consumer-level purchases for response and conversion modeling purposes. Company and

• Geoff Smith Hired by Software of the Month

  Geoff Smith has been hired as director of direct marketing at SOMC Group Inc., which sells software through direct marketing. SOMC is a member-based distributor

• List and Database News

  Small Business Services and Technology Buyers Within the past 12 months, 797,734 individuals have purchased a variety of products and services for their

• Boise Cascade Purchase of OfficeMax Cleared

  A 30-day waiting period has passed, and Boise Cascade is cleared to acquire Cleveland-based OfficeMax, an office products and business machines marketer.

• Former OMB Director to Give Keynote at DMA Annual

  Mitch Daniels, former director of the Office of Management and Budget under President George W. Bush, will give the Hall of Fame keynote address at the

• Vermont Teddy Bear Acquires Floral Marketer

  The Vermont Teddy Bear Co. Inc. has purchased Calyx & Corolla, a floral mail order and catalog business, in a cash and stock transaction valued at $3.7

• Soup’s on for Campbell’s

  For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off

• Match Point

  We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference

• Middle-Earth Bound

  Coupon books are so Middle Ages. But Web-based loyalty programs, now that’s Middle-Earth. At least New Line Cinema thinks so. The studio’s home entertainment