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Chief Marketer Staff

  • DMA Debuts Certificate Program

    The Direct Marketing Association has introduced a new Certificate in Direct and Interactive Marketing program. The program consists of two required courses

  • Jersey Mike’s Touts Light Menu

    Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants

  • New Yorkers Get Shopping Blitz

    More than 150 stores and three New York City media outlets collaborate on a month-long promo dubbed New York City Shop & Save. The New York Daily News,

  • Jersey Mike’s Touts Light Menu

    Sandwich chain Jersey Mike’s breaks a “Eat Big Win Bigger” sweeps Sept. 1 to launch its Mini-Mikes Lites menu. Drawings in the chain’s 205 restaurants

  • Bombay Company Reports Boost in DM Revenue

    The Bombay Co. Inc. reported August sales of $37.7 million, a 23% increase over the same four-week period last year. Non-store revenue, which includes

  • CoolSavings Launches A New Packaged Goods Ad Delivery Program

    CoolSavings has developed an online vehicle for delivering freestanding insert ads for packaged goods companies: Multi-Brand Events. The new program will

  • BK Revamps Operation

    Burger King Corp. is reorganizing U.S. operations to form nine geographic divisions. The revampto improve in-store service system-wideputs a new division

  • Short Cuts

    Harte-Hanks Inc. Has named Judy C. Odom as a board member, raising the number of directors to nine. Odom has served as CEO of Software Spectrum Inc.,

  • Alloy Reports Higher Revenue, Net Loss for First Half

    Aggressive acquisitions appear to be paying off for youth marketing specialist Alloy Inc. The agency announced that total revenues for the second fiscal

  • News Briefs

    JEWEL-OSCO: Chicago, joins the Savings Plus Direct-to-Consumer Network that distributes samples and coupons via packages of store-brand baked goods. DSD