Chief Marketer Staff
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Live from the DMA B-to-B Marketing Conference: DNC List May Cloud Economist’s Blue Skies
Economically, the next three years will be better than the last three years, a trend that should start in the fourth quarter of 2003, according to Mark
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Short Cuts
Patrick Furey has been named president of the Dallas office of Brann Worldwide. Furey has held executive positions at Rapp Collins (part of the Omnicom
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Mail Stream: A Report on Incoming Direct Mail
Science Fiction Book Club seeks to entice sci-fi, fantasy and horror book enthusiasts to join its club with a new colorful, comic book-inspired booklet cleverly titled “The Joining.”
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Loose Cannon: Belaboring a (Percentage) Point
The U.S economy stands to lose 2 million outbound telemarketing jobs, thanks to regulations going into effect on Oct. 1. I
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Dave Florence Resigns as CEO of DMI; Larry May Succeeds Him
Dave Florence of Direct Media Inc. is stepping down from the CEO role at the list company he founded. He will continue as chairman of the board. Larry
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Sony to Launch Music Download Service
Sony Corp. plans to launch a music download service in the spring, according to wire service reports. The music giant plans to manufacture a line of electronics
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PC Richard Buys Wiz Lists, Eyes Direct Mail
P.C. Richard & Son has agreed to pay $1.8 million for remnants of bankrupt Nobody Beats The Wiz–including $200,000 for its customer lists, according
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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60 Million Will Register for DNC List: Harris
Approximately 60 million households will eventually register for the Federal Trade Commission’s National Do Not Call Registry, according to a Harris poll.
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List and Database News
Time Life Master File Millard Group Inc. has won the management of this more than 5.9 million-name file of music and video product buyers. The source