Chief Marketer Staff

• Agencies

  Helen of Troy Snares Brut for $55 Million

  Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected

• Consumers Confused About Calls Covered by Registry: Poll

  (Direct Newsline)Consumers may be signing on in droves, but they’re still not completely sure which calls apply to the national Do-Not-Call registry,

• Obesity Suit Against McDonald’s Dismissed

  A federal judge has dismissed the second lawsuit charging McDonald’s Corp. with misleading advertising that contributes to children’s obesity. He also

• Letters to the Editor

  : So here it is in a nutshell. Get stock prices to start upward again, so

• Short Cuts

  Patrick Furey has been named president of the Dallas office of Brann Worldwide. Furey has held executive positions at Rapp Collins (part of the Omnicom

• List and Database News

  Avid Magazine Readers These 320,000 subscribers responded to telemarketing and direct mail offers to sign up for magazines. They spent about $100 per

• News Briefs

  VALASSIS: will feature the Ronald McDonald House Charities themed event program in the company’s freestanding insert for the 10th year. Fifteen companies

• Ecological Coalition to Cut Down on B-to-B Mail Waste

  (Direct Newsline)Tyson Foods, Oracle, Hewlett-Packard and MCI are among the charter members of the newly launched EcoLogical Mail Coalition, a group working

• Short Cuts

  MRA, a full-service marketing communications agency in Syracuse, NY, has hired Joe He as vice president of direct marketing. CRM Association (CRMA) has

• Federal Judge Dismisses Suit Against Pop-up Ads

  A federal judge dismissed a lawsuit by U-Haul involving pop-up ads for U-Haul