Chief Marketer Staff, Author at Chief Marketer

Metropolitan Museum of Art Launches Kids’ Book

The Metropolitan Museum of Art will mail 500,000 copies of a debut MetKids catalog featuring children

Campbell Soup Reports 4Q Sales of $1.5 Billion

Campbell Soup Co. reported fourth quarter earnings of $74 million, up from $55 million one year ago. The company said its earnings for fiscal 2004 would

Reed Roussel Joins Draft Chicago

The Chicago office of Draft Inc. has hired Reed Roussel to be its vice president and director of digital marketing, a newly created position. Roussell

Promotional Airfares Under Scrutiny

The government is watching how airlines, travel agents and Web sites promote airfares to make sure they give enough price information. The U.S. Department

Agencies

Lights Out

Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

Agencies

Desert Prospecting

The list terrain may be barren right now, but there are ways to navigate it, said a panel of experts at the Direct Marketing Association’s recent List

Agencies

If Elected, I Solemnly Swear

Out of a selfless desire to give back to the direct response marketing industry, I have launched a write-in campaign to become the next governor of the

Agencies

Latin-Pak Launches Co-op Mailings

Latin-Pak and two sister firms expect to pull in $4 million in revenue by the end of next year from new co-op mailing programs aimed at Hispanics and

Agencies

Who’s Got a Complaint? Everybody

It didn’t take long. No sooner had the President’s Commission on the U.S. Postal Service issued its final report than the naysayers’ voices could be heard

Agencies

Gruppo, Levey Teams With Jefferies & Co.

Gruppo, Levey & Co., a boutique investment bank in New York, has begun a strategic alliance with Jefferies & Co. Inc., giving Gruppo, Levey access to