Chief Marketer Staff

• Mokrynski Wins Sierra Files

  Mokrynski & Associates Inc. is the new manager of Sierra Trading Post’s eight files, including the 579,102-name list of 12-month buyers. The base price

• Amazon.Com to Sell Nautilus Fitness Products

  Amazon.com will carry the Nautilus Group

• Agencies

  Thomas Kemper Soda Roadshow Hits California

  Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the

• Generation Y Spending Above Projections

  American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive

• Agencies

  Random House Touts Sweeps for New Barbie Storybook

  In conjunction with the debut this month of a new Barbie storybook series, Random House Children’s Books is sponsoring a sweepstakes to drum up interest.

• Dave McSweeney Reopens Consultancy

  Direct marketing veteran David McSweeney has relaunched DM Info, a consulting firm he operated from 1998 to 1999. The Naperville, IL-based firm will offer

• Mail Stream: A Report on Incoming Direct Mail

  Value-priced women’s apparel catalog Newport News recently tried its hand at fashion reporting with its “Trend Report” Fall ’03 edition.

• Intel Plugs Wi-Fi with ‘One Wireless Day’

  Intel Corp. spearheads a one-day (estimated) $3 million promotional blitz that gives free wireless Internet access at thousands of restaurants, airports

• Radisson $5.5 Million Effort Includes CRM Program

  Radisson Hotels & Resorts has launched a $5.5 million ad campaign to connect to travelers’ individual preferences. “Stay Your Own Way” is the tagline

• Short Cuts

  Christopher Saridakis has been hired by PointRoll, a rich-media advertising company in Ft. Washington, PA. Saridakis, whose title is COO, was a co-founder