Chief Marketer Staff

• News Briefs

  THE EXPERIENTIAL AGENCY: Chicago, has opened an office in Santa Monica, CA. The office will be headed by executive VP Randi Gelfand and is located at

• Reynolds to Up Mailings After Mass Layoff

  R.J. Reynolds Tobacco Holdings, Inc. said it would increase its direct mail promotions as part of fundamental change in its cost structure and marketing

• Vendare Acquires TrafficMarketplace

  The Vendare Group, an online marketing services provider, has acquired VUNet USA’s TrafficMarketplace. an Internet’s advertising distribution network,

• List and Database News

  Farm Journal Magazine Subscribers VentureDirect Worldwide is now managing this 521,318-name file of decision-makers on farms and ranches. The source is

• DMA Lauds House for Passing Net Tax Ban

  The Direct Marketing Association praised the House of Representatives for passing H.R. 49, which will make the Internet Access Tax Moratorium permanent.

• Short Cuts

  E.piphany Inc., a provider of customer relationship management systems, has teamed up with Gryphon Networks Corp to develop software to help companies

• FTC Settles with Two Scam Operators in Canada

  The Federal Trade Commission, in conjunction with Canadian law enforcement officials, has settled two cases against Canadian telemarketing scam operations

• U.K. Postal Workers Vote Not to Strike

  British postal workers voted narrowly on Wednesday against staging the country’s first national mail strike in seven years. According to news reports,

• Amazon.Com to Sell Nautilus Fitness Products

  Amazon.com will carry the Nautilus Group

• List and Database News

  Financial Assets Group Investors There are 812,800 qualified investors on this new file. The monthly hotline totals 50,000. Selections: gender, state/SCF/ZIP