Chief Marketer Staff

• Jupiter Predicts Growth Spurt for iTV Industry

  The iTV industry, though still in its infancy, is going to have a growth spurt over the next four years, said a new study by Jupiter Research. Jupiter

• Australians Introduce Strong Anti-Spam Legislation: Reports

  The Australian parliament has introduced legislation calling for commercial organizations that send unsolicited e-mail to be fined $650,000, according

• RJR Lays Off 2,600, Shifts Marketing to Top Brands

  RJ Reynolds Tobacco Holdings will cut 40% of its staff worldwide by 2005 and marshal resources behind its two top brands, Camel and Salem. The revamp

• Wesley Clark Keeps Acxiom, Other Board Memberships: Reports

  Wesley Clark, the former Army General who announced his candidacy for the Democratic presidential nomination on Sept. 17, has not given up his board memberships,

• List and Database News

  Looking Good During the past 12 months these 140,000 individuals have purchased a variety of health products, including grape seed anti-aging cr

• Live from the Motivation Show 2003: AEIS Launches Two Recognition Programs

  American Express Incentive Services debuted two new programs here, expanding its reward and recognition toolkit. Both the KUDOkit and Recognition eCards

• Gateway Helps With Autobase’s CRM

  Autobase Inc., a provider of PC-based network sales information systems for auto dealers, has selected Gateway Inc. to provide the hardware to the thousands

• DMA Names New Keynote Speakers for Fall Conference

  The Direct Marketing Association has added two keynote speakers to its roster for the annual conference in Orlando Oct. 11-15. One is Gary Hamel, international

• Live from the L.A. RoadShow: Brands Shop a Lively Mix of Music Opportunities

  The world of music Tuesday offered up a preview of marketing and licensing opportunities that featured live performances to a theatre filled with large

• Live from the Motivation Show 2003: Salon Card Debuted by Regis

  Salon and beauty care franchisor Regis Corp. has introduced a gift card that will be accepted in its nearly 10,000 salons. These include Master Cuts,