Chief Marketer Staff, Author at Chief Marketer

Live From NEMOA: Multimedia Strategy Helps Grow Sure Fit Brand

A combination of print, television, catalog and retail promotion has helped slipcover maker Sure Fit grow its branded products to 75% of the company’s

Poll Finds Consumers Are Angry Over Court Decision

Over half of all U.S. consumers are angry over Wednesday’s court decision putting a hold on the Federal Trade Commission’s do-not-call list, according

Court Blocks National Do-Not-Call List

Just as consumers were set to be done with annoying telemarketing calls during dinnertime, a federal court in Oklahoma has blocked the national Do-Not-Call

Lack of Sponsors Cited in WUSA Shutdown

A lack of corporate sponsorships and lackluster ratings were cited as the key reasons the Women’s United Soccer Association decided last week to suspend

News Briefs

KENTUCY FRIED CHICKEN: premieres its first commercial written by, directed by and starring “real” people on Oct. 1. Consumers are asked to vote for their

Revlon Marketing Chief Resigns, Executive VP Steps In

Revlon, Inc. has named Stephanie Klein-Peponis as chief marketing officer. She replaces Debra Leipman-Yale, who has resigned after 18 months on the job.

Federal Court Kills Do-Not-Call List

Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission’s national do-not-call

Second Judge Throws Out Federal No-Call List

Late Thursday, a second federal judge ruled against the federal do-not-call list, saying it violates free speech protections. U.S. District Judge Edward

Tracy Locke Partnership Adds Ad Work for Grand Marnier

Schieffelin & Somerset has named Tracy Locke Partnership advertising agency of record for Grand Marnier. TLP has handled promotion work for the liqueur

Live From NEMOA: Title 9 is a Company of Individuals

Using “real women” as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger and retailer Title