Chief Marketer Staff

• Agencies

  BDA Named Premium Vendor for the NCAA; Acquires Evigna

  Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)

• Agencies

  National Gift Card Hires Marketing Director

  The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company

• Agencies

  Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon

  Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon

• March Traffic, Redemption Values up 33% at Coupon Site RetailMeNot.com

  The economy may be showing increasing signs of a recovery, but coupons are continuing to grow as a way of digital life for e-shoppers.

• Agencies

  Mail Delivery to Haiti Resumes

  The U.S. Postal Service resumed international mail service to Haiti Tuesday.

• Landing Pages Key to Online Conversion

  Many marketers don’t think about landing pages until late in the campaign creation process—and that can hurt their conversion rates.

• LG Gets Heroic with “Iron Man 2” Campaigns

  With the unofficial start of the summer blockbuster season just days away thanks to the May 7 premiere of “Iron Man 2”

• The Perils of Relying Only on Personas

  In the persona marketing strategy, marketers create distinct customer profiles of typical customers, outlining such factors as their product preferences, the needs and aspirations that drive those preferences

• LeadDog Promotes Dan Jahn to VP Brand Promotions

  LeadDog Marketing Group has promoted Dan Jahn to vice president, Brand Promotions

• News Briefs

  SUPERVALU: has awarded three associates who were the winners of the company’s employee “Stone Ridge Creamery® Name Your Dream Flavor Sweepstakes,” free ice cream for a year and a $500 gift card