Chief Marketer Staff
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Clash-Media Acquires Ad Serving Tech, Replaces CEO
Clash-Media, which operates an online advertising network, has acquired Trigga. Trigga offers a proprietary technology which qualifies ads served on news and lifestyle Web sites.
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Blurb’s Killed Ideas: 2010 IMA Award Winner
2010 IMA Award winner, New Media & Integrated Promotion | Blurb attracts agency creative directors by publishing their one great idea that got away
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Agencies
Making Models Work for You
As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It’s no surprise given the economy and the fact no one is jumping into new business ventures. Further hampering our mail efforts is the fact universes have shrunk over the past two years, so marketers have had to dig deeper (and to less profitable lists) to reach desired mail goals.
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Email
Massage Envy’s E-mail Campaign Yields Enviable Results
There are several lessons to be drawn from Massage Envy
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Agencies
Longtime Williams-Sonoma CEO Ends Tenure On High Note
Howard Lester, who has led Williams-Sonoma during the past 31 years, chose a great quarter in which to retire. The company
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Agencies
Finance Industry Loyalty Scheme Provider Gets Cash Infusion
RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.
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People In The News
Oriental Trading Company and the Cannes Lions International Advertising Festival have announced management changes.
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Email
Demystifying Single vs. Double Opt-In
What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in
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Symantec to Acquire VeriSign Units for $1.28 Billion
Symantec Corp. will acquire VeriSign’s identity and e-mail authentication business for $1.28 billion and expects to lay off an unspecified number of employees thereafter.