Chief Marketer Staff
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Agencies
The Key Metric: Clicks to Opens
How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right?
Think again. These metrics are meaningless in telling you if you have a successful newsletter.
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Agencies
Five Ways to Beef Up Your Employee E-Newsletter
Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.
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Listline e-Newsletter 06/07/05
ALC Data Management has been retained to manage the Jane Goodall
Institute list of direct mail-generated donors who indicated their
concern about the environment. This is a universe of 36,288 records. -
McDonald’s Europe CEO Resigns
Russ Smyth, president of McDonald’s Europe, resigned Tuesday after 21 years with the company. Denis Hennequin, executive VP- McDonald’s Europe, will replace Smyth as president effective July 1. Russ Smyth Smyth, 48, who oversaw more than 6,200 …
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Acxiom Shareholder Threatens Hostile Takeover Bid
ValueAct Capital, Acxiom Corp.’s largest shareholder, has sent company leader Charles Morgan a letter threatening a potential hostile stock acquisition.
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Washington Mutual to Acquire Providian
Washington Mutual Inc. will acquire Providian Financial, a large credit card issuer and mailer, for $6.45 billion in cash and stock.
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Scripps to Acquire Shopzilla for $525 Million
The E. W. Scripps Co. will acquire Shopzilla, a comparison
shopping search engine company, for $525 million. -
Advantex to Sell Sampling Unit
Advantex Marketing International Inc., said expects the impending sale of its Samplex Group unit to pull in $3 million.