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Maktoob.com Acquires Arabic Site Strategiy.com

Maktoob.com, an Arabic-language online destination, has acquired Strategiy.com, a Middle Eastern Web site for the marketing, advertising and media professionals.

Zunch Acquires SalemGlobal Internet, Opens NY Office

Zunch Communications Inc. has acquired online services firm SalemGlobal Internet and opened a New York office.

Appleseed’s to Acquire The Tog Shop

Cataloger and retailer Appleseed’s has signed a definitive agreement to acquire the brand name and customer list of rival cataloger The Tog Shop.

USDA Funds DM Projects in Two States

The U.S. Department of Agriculture has awarded more than $80,000 to two states to help fund projects to promote direct marketing among farmers.

DoubleClick Sale Completed

The $1.1 billion sale of DoubleClick Inc. to Hellman & Friedman LLC and JMI Equity has been completed.

The board of directors of online ad serving company Traffix, Inc. has declared a dividend on its common stock of eight cents per share per share to shareholders of record as of Aug.1, payable on or about Aug. 10.

List and Database News

Scientific American Mind Newly available, this file offers 11,000 94% direct-mail-sold subscribers to this new quarterly magazine. Selections: Business address, home address, gender, paid, source, state/SCF/ZIP Price: $105/M Contact: Lake Group Media …

Seven Do’s for Promotional Product Fulfillment

Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand’s image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. “The receipt of the wrong color or size T-shirt or hat may be the reason for the consumer to switch brands,” Quinn said. He offers the following tips to ensure the success of a promotional product fulfillment program:

Getting Out the Goods Faster, Cheaper—and With Precision

While terms like “systems integration” and “supply chain efficiency” have long been catchphrases in the distribution and fulfillment side of business, now they’re cropping up in promotion circles as that logistics mentality migrates to more marketers.