Search

TCM, Comcast Team Up For Mall Tour

Turner Classic Movies is taking the classics of Hollywood on the road as part of an eight-city mall tour this summer. TCM’s Hollywood memorabilia takes consumers inside classic films In partnership with Comcast, TCM is bringing its Lights! Camera! …

PepsiCo 2Q Revenues Up 9%

PepsiCo has reported that second-quarter revenues increased 9%, led by double-digit growth at PepsiCo International and Quaker Foods North America and solid performance in North American beverage and snacks units. Net revenue totaled $7.69 billion, a 9% …

Brand Managers Struggle with Product Launches: Survey

Marketing executives are frustrated with having limited resources for product launches, despite the importance of new products to profits. Fully 87% of senior marketing executives believe their companies’ success depends on new products, but only 32% …

Office Depot, Seeing Success, Ups Stake in NASCAR Sponsorship

Office Depot has upped the ante on its sponsorship of NASCAR Nextel Cup driver Carl Edward’s No. 99 Ford starting in the 2006 season. Carl Edwards In January, the office supply retailer announced it would be the “Official Office Products Partner of …

Candie’s, Kohl’s Launch Duff Campaign, Sweeps

Candie’s is kicking off a multi-media partnership featuring Hilary Duff for its new junior brand at Kohl’s stores. The campaign will launch July 18 with a commercial starring Duff as a mysterious shopper who pulls into a Kohl’s store and jumps out of a …

SpongeBob, Dora Hit Supermarkets

Nickelodeon is bringing SpongeBob SquarePants and other brand pals to supermarkets near you under a new licensing deal with Grimmway Farms, Inc. to feature Nickelodeon characters on fruits and vegetable packages. SpongeBob SquarePants adds star power …

News Briefs

SONY COMPUTER ENTERTAINMENT AMERICA: will roll out the PlayStation Patrol, a 40-foot-long vehicle featuring 12 PlayStation 2 interactive kiosks and eight PlayStation portable kiosks to the Chicago, IL, area this week. The vehicle will include the latest …