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Kellogg, Jewel-Osco Visit Cubs Bullpen

Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …

TV Land and Nick at Nite Get New VP-Sponsored Promotions

Shari Howard has been named VP-sponsored promotions for Nickelodeon Networks’ TV Land and Nick at Nite. She will oversee the two networks’ sponsored promotions group, which offers brand appropriate creative to clients, including off-the shelf and custom …

I Can’t Believe It’s Not Advertising: Unilever Webisode

Unilever cast vegetables instead of Fabio in its latest tongue-in-cheek campaign Unilever has launched a campy Webisode campaign for I Can’t Believe It’s Not Butter Spray in lieu of TV advertising. The dedicated Web site, Tasteyoulove.com, features …

News Briefs

SOUTHWEST AIRLINES: has extended its sponsorship deal with the NBA and WNBA and will work with the basketball leagues on community outreach programs. The airline will also expand its Shoot For Hope campaign, which selects young people who are working to …

House Overwhelmngly Passes Postal Reform Bill

The House of Representatives passed a postal reform bill, H.R. 22, late
last night by a 410-20 vote.

A companion bill in the Senate S. 662 was not expected to be taken up until after the August recess, said Neal Denton, executive director of the Alliance of Nonprofit Mailers.

Cendant Sells Marketing Services Division

Cendant Corp. has reached an agreement to sell its Marketing Services Division (MSD) to Affinity Acquisition Holdings LLC for $1.7 billion in cash and $125 million in preferred stock from Affinity Acquisition, plus warrants to purchase more stock.

Revenue Up as Income Slips for Advo

Shared mail firm Advo Inc. reported $13 million in third quarter revenue, down from the $13.2 million it generated during third quarter 2004. The company

Banta Solid in Second Quarter

Banta Corp. generated $366 million during its second quarter, up from $341 million a year earlier. The company’s net earnings rose from $15.2 million to $33.8 million. Much of that increase came from its sale of its healthcare business during the quarter