Chief Marketer Staff
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Agencies
The CRM Cynic: Don and Martha ROC and Roll
The dynamic duo of one-to-one is back with another book. Just as Don Peppers and Martha Rogers invented a philosophy, now they have come up with a metric to go with it: Return on Customer, or ROC.
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Agencies
Letters to the Editor
Re: Lessons from Yahoo on Database Marketing
Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don’t speculate about what marketers might be doing to effectively target these consumers. -
Listline e-Newsletter 07/28/05
National AV Supply.com has appointed MeritDirect to manage its
Presenter’s Warehouse catalog list. It identifies 90,066 buyers and
product specifiers. -
Johnson & Johnson Signs “Historic” Olympic Deals
Johnson & Johnson has greatly expanded its relationship with the U.S. Olympic Committee and signed multiple deals to have its brands associated with the 2006 and 2008 games. In addition to becoming the official healthcare products partner of the USOC, …
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141 Taps Goldstein for Sports, Entertainment
141 Worldwide has hired Jeannie Goldstein to head its new sports and entertainment division as the agency gears up for the 2008 Olympics. Goldstein becomes executive VP-managing director of 141 Premiere Sports and Entertainment North America, a new post …
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History Channel, NYC Open Tourism Center
The History Channel and New York City Mayor Michael Bloomberg will unveil the NYC Heritage Tourism Center today, the centerpiece of The History Channel’s $19.5 million sponsorship of the city’s historic tourism. The center, in City Hall Park, was …
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Moviegoers Get Texted About Free Trailer Downloads
Moviegoers at some Twentieth Century Fox and Loews Theaters will get a text message alert if they walk close to a kiosk letting them know they can download free content related to this summer’s movie releases. Moviegoers at the Loews Lincoln Square in …
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Agencies
Webisodes and Goofiness Bow Long John Silver’s Popcorn Shrimp
Long John Silver’s is introducing its new Popcorn Shrimp with plenty of the typical marketing fanfare, but with a twist. The quick-service seafood chain has created a Web movie that stars a six-foot shrimp traveling on a road trip with a pal. …
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Agencies
Hilton Garden Inn Touts Cutting Edge Sweeps
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …