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Second Quarter Revenue Up for Cabela’s

Outdoor gear marketer Cabela’s Inc. reported total revenue for the second quarter ended July 2 of $343.9 million

Sales Rise in All Segments for PC Connection

PC Connection Inc. reported Thursday that net sales for the three months ended June 30 increased by $15.4 million, or 4.6%, to $350.7 million from $335.3 million for the same period last year

Short Cuts

Insurance brokerage service Quotesmith.com Inc. has named Brian Gibson vice president of sales and Eric Bergquist vice president and CIO

Devx from Jupitermedia This postal file of 52,693 subscribers to an online technical journal is under new management. Selections: Gender, job title, number of employees, sales volume, SIC code, state/SCF/ZIP Price: $150/M Contact: MeritDirect, …

Agencies

Data Debris

No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, 11% more than last year, according to market research firm Synovate.

Agencies

What Is CRM? Some Definitions

Ask any four marketers what customer relationship management means to them and you’re likely to get four completely unique answers.
Direct magazine knows—because it did just that. It talked with four practitioners to get their thoughts on the state of CRM in today’s business environment.

Agencies

Indian Telerep Flap Grows with Data Theft Charges

The reaction against Indian call centers has gone beyond complaints about poor language skills and the use of American nicknames by telereps. Now critics are claiming that customer data is far from secure on the sub-continent.

Agencies

Case History: Proflowers.com Markets to the Heart

Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right?

Well, yes. But Proflowers.com couldn’t always connect those two dots to predict who would buy gifts on other occasions. But now it can.

Agencies

The Art of Data Diving

The Bowling Proprietors Association of America, a sort of trade association for bowling alleys, had long believed that its members’ best customers are league bowlers. But it found that casual players spent more on food and shoe rentals.

Agencies