Chief Marketer Staff
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Seems Like Old Times
Brands are making the old new again, bringing decades-old products, once popular with adults, to today’s youngsters. While licensed products from blockbuster
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Listline e-Newsletter 08/01/05
The Professional Education Institute has appointed Gnames Advantage L.P.
as manager of its Carleton Sheets and Hume Publishing lists, effective
Aug. 1. The Carleton Sheets Buyers master file contains more than 1.1
million buyers from the last 36 months; generated by direct response TV,
radio and the Internet. -
Public Angst Could Force Privacy Bill: Abrams
A key industry privacy expert was unsure if identity theft protection act, approved by a senate panel last week could become law this year for several reasons.
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WebSideStory Reports Income, Revenue Gains
Websidestory Inc., a digital marketing services firm, reported net income of $1.3 million, an improvement over a loss of $272,000 last year.
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MSC Taps Drugstore.Com For MO Pharmacy Services
MSC, a provider of medical products to the workers compensation industry, has tapped Drugstore.com Inc. to furnish mail order pharmacy services.
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Bear Creek Picks Coremetrics to Track Customer Behavior
Bear Creek Corp. has tapped Coremetrics to track and analyze customer behavior for its www.harryanddavid.com and www.jacksonandperkins.com Web sites
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New Products and Services
ENeighborhoods Inc. has launched a new Web-based marketing service enabling real estate agents to create automated, personalized, color direct response marketing campaigns.