Chief Marketer Staff, Author at Chief Marketer

Hasbro Inks Licensing Deal for Marvel Superheroes

Hasbro and Marvel Entertainment, Inc. have signed a five-year deal to license Marvel’s lineup of more than 5,000 superhero characters.

Agencies

Norwood Halts Sale of Company

Norwood Promotional Products Holdings, Inc., a distributor of promotional products, has decided to take the company off the market after months of exploring offers from prospective buyers. “We did entertain potential buyers for a number of months, but …

Agencies

Home Depot Buys Hughes Supply, Chem-Dry

The Home Depot will buy construction supply distributor Hughes Supply for $3.47 billion to expand its business-to-business division. Atlanta-based Home Depot will add Hughes to its Home Depot Supply division, doubling that unit’s sales to about $12 …

Agencies

Auto Incentives Slip in 2005

Last year automakers spent $1.2 billion less on incentives than they did in 2004, according to Edmunds.com, an online resource for automotive information. Analysts said the decline is due to lower priced cars resulting in less incentive spending by automakers.

Agencies

ASI Honors Distributor Choice Winners

The Advertising Specialty Institute honored the winners of the 2006 Counselor Distributor Choice Awards last week at Hard Rock Live at Universal Studios CityWalk, as a part of the ASI Show held in Orlando.

Agencies

WE Kicks off Weight Loss Promo With Curves

Cable network WE: Women’s Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art.

Agencies

Sprint Launches Super Bowl XL Halftime Show Sweepstakes

Sprint, the presenting sponsor of the Super Bowl XL Halftime Show, has launched a sweepstakes that grants one grand-prize winner and a guest VIP viewing of The Rolling Stones’ live halftime performance.

Agencies

Growing the Distribution Business

There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients.

Agencies

Virgin Atlantic Rolls Out Space Miles

Virgin Atlantic is giving its frequent flyer members an out of this world experience, offering the chance to redeem miles for a trip to outer space.

Agencies

SI For Kids Scores Soccer Partnership

Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour …