Chief Marketer Staff
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EHarmony Names Studenmund CEO
EHarmony has named Jaynie M. Studenmund president and chief executive officer effective Feb. 1.
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Medirect Latino’s December Billings Surge
Medirect Latino generated $596,717 in gross billings during December, up from $540,114 in November.
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Godin Taps ExactTarget
Squidoo, a new company formed by online marketing consultant Seth Godin, has selected ExactTarget to provide e-mail marketing systems.
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NeoEdge Launches Content Delivery Service
NeoEdge Networks has launched a new service for online content providers that will give vendors a private, secure digital delivery and sales channel to consumers for things like online games.
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Yankelovich Offers Attitude-Focused Lists
Yankelovich Inc. has launched Y*Lists, 60 attitudinally driven marketing files available for marketing purposes.
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Listline e-Newsletter 01/11/06
Avrick Direct Inc. now offers an opt-in e-mail file. Each month about 1
million e-mail addresses are generated. This file is comprised of new
movers, new credit cardholders and consumers with new telephone service. -
Agencies
The Real Problem with Rebates
Rebate programs don’t need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say.
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Agencies
Blockbuster Launches Online Gift Voucher
Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company’s popular gift card products.
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Agencies
Gap, Nike Golf, Others Ink New Deals: The ASI Show
Gap Inc. Business Direct has signed a deal with wholesale distributor Staton Corporate & Casual to carry Gap and Old Navy-branded corporate apparel.
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Agencies
Toys ‘R’ Us Shutters 75 Stores, Converts 12 More
Toys ‘R’ Us, Inc. will close 75 stores and cut 3,000 jobs this spring in an effort to rebound from sales declines. The 680-store chain will shutter under-performing stores nationally and convert another 12 stores to its Babies ‘R’ Us format. Toys ‘R’ Us …