Chief Marketer Staff
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Agencies
OfficeMax to Close 110 Stores, Open 70
OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The …
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Customer Satisfaction Dwindles in Online Shopping
As the curtain closed on the holiday shopping season, new figures indicate that consumers are 4% less satisfied with the online shopping experience than they were earlier in 2005.
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Agencies
Quilted Northern Begins Yearlong Sweeps
Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.
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Penelope Cruz Latest Face of L’Oréal Paris
Penelope Cruz has been named the latest glamorous face to represent L’Oréal Paris.
The deal begins with the company’s new haircolor, Natural Match, which will launch with a new TV ad featuring Cruz during the 63rd Annual Golden Globe broadcast on Jan. 16.
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Agencies
Six Flags Announces New Entertainment and Marketing Department
Six Flags, Inc. has created an entertainment and marketing department focusing on the family audience at its parks around the country.
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News Brief
TURNER CLASSIC MOVIES: is honoring one of Japan’s most celebrated filmmakers Hayao Miyazaki by rolling out a sweepstakes that offers fans a chance to win a collection of Miyazaki’s work. The Ultimate Hayao Miyazaki DVD & Book sweepstakes will award a …
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Agencies
Analysis Cited as the Top Data Headache
Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.
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Agencies
Survey Shows Lag in Privacy Understanding
U.S. marketers are hardly world leaders when it comes to the privacy issue. In a new survey by Alterian, 22% of all U.S. responders admitted that they do “not have a full understanding” of data legislation and best practices.
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Agencies
Less is More in Loyalty Programs
In approaching loyalty programs, too many companies think that they have to be all things to all customers. As a result they design programs that are either too expensive, or offer inadequate rewards.
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EMAK Taps Gray for New Business
EMAK Worldwide has hired Jonas Gray as VP-worldwide business development, a new post at the agency. Gray will oversee EMAK’s global outreach for current clients and pursue new business for all of EMAK’s divisions: promo shops Equity Marketing and …