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Chief Marketer Staff

  • Exposed: Your Customers’ Most Secret Desires

    There’s one thing that every consumer in the world is seeking. It doesn’t matter if that person is a blue-collar worker or an executive for a Fortune 500 company. This “thing” is the same for everyone. And if you can help your potential customer find it, you will profit far beyond your competitors and dominate your market.

  • Mail Stream: A Report on Incoming Direct Mail

    WearGuard Introduces New Name The uniform supplier WearGuard officially took the name of its parent company, Aramark, which offers facilities management services as well as work wear. The 10″ x 7-1/2″ cold-weather edition reads, “ARAMARK Work Apparel & …

  • Listline e-Newsletter 01/13/06

    Ziff Davis Media has introduced a group of Internet newsletter lists,
    with 520,732 business-to-business and 623,496 consumer subscribers.
    Postal, e-mail files and telemarketing files are available Individuals
    listed include information technology professionals, business owners or
    corporate managers.

  • Williams-Sonoma to Shutter Hold Everything

    Williams-Sonoma Inc. will close its Hold Everything brand by the end of the year and fold it into its other brands, the firm said today.

  • Agencies

    Spammer Cops Plea, Faces at Least Two Years

    The lead defendant in the country

  • U.S. Marketers Lead in Some Data Areas, Lag in Others: Survey

    Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.

  • Boschetto to Head Draft’s Global Network

    Draft Inc., the DM agency, has named Laurence Boschetto as president and chief operating officer of its global operations, and as eventual successor to CEO Howard Draft.

  • FirstLogic Appoints Three New Staffers

    FirstLogic, a data services firm, has named Cheri Mallory as strategic data quality consultant.

  • Agencies

    About Us

    Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …

  • Listline e-Newsletter 01/12/06

    Conde Nast Publications has introduced the subscription list for Cookie,
    a new parenting magazine. Most of these 60,749 subscribers are women.