Chief Marketer Staff

• Utah Cites First E-mailer under Child Protection Law

  The Utah Division of Consumer Protection has issued its first $2,500 citation under Utah

• Three in Four Now Enrolled with Don’t-Call Registry

  A new Harris Interactive Poll finds that 76% of U.S. adults have signed up for the Federal Trade Commission

• Online Holiday Shopping Not Slowed by Safety Worries: Report

  About seventy percent of online adults in the U.S. said Internet security concerns did not deter them from shopping on the Web this past holiday, according to a report issued Friday by the Business Software Alliance, a trade association of software providers.

• Short Cuts

  Neal Denton is leaving his post as executive director of the Alliance of Nonprofit Mailers to become vice president of government relations at the American Red Cross on Jan. 30.

• Agencies

  Loose Cannon: We’re All Deviants

  Meet Robert Burns. Burns is a building maintenance supervisor at Windham Tech, a state vocational high school located in Windham, CT. He

• Email

  Ten Tips for Growing Your E-mail File

  E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?

• Data & Analytics

  Ten Commandments for Marketing to Youth

  Greg Livingston, Tim Coffey, and Dave Siegel are the authors of “Marketing to the New Super Consumer: Mom & Kid.” Here are some observations from the authors’ countless hours of work on and review of kid commercials. They call it the “Ten Commandments for Effective Ads for Kids.”

• Pampered Pets and Promotional Power

  Pet ownership is soaring: Two-thirds of households now have pets, including 90 million cats and 77 million dogs. The rise in pets reflects demographic and social trends—and presents opportunities for marketers

• Save the CMO–with Metrics

  The shortness of the typical CMO’s tenure is a tangible manifestation of top management’s frustration with the inability and/or unwillingness of marketing and branding and advertising and the tactic of the month to provide measures that correlate to – let alone predict – actual, positive market behavior, increased levels of consumer engagement, sales, or profitability.

• Forget the “Omniscient Buyer”—Branding Still Works

  Recently there have been articles on the power of today’s buyer. Because of the Internet, the articles say, buyers have an almost infinite amount of information at their fingertips. These articles would have you believe that buyers are now omniscient and therefore can make decisions based solely on the “facts.”