Chief Marketer Staff

• CLICKING ON EMPTY

  Here’s a couple of things I’d like to share about the January and February Pushing the Envelope columns on holiday shopping.

• PHOTOCOPYING IS JOB 1

  Beth Negus Viveiros’ recent column on her new

• THE VALUE OF MARKET RESEARCH

  To survey or not to survey? January’s Direct Hit brought up some interesting points.

• TIME-TESTED ADVICE

  Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January).

• Listline e-Newsletter 03/13/06

  The Educational Program Innovations Center (EPIC) database has been
  expanded with new segments identifying small business and healthcare
  professionals.

• Agencies

  Pontiac’s Apprentice Work Takes Super Reggie

  A 2005 appearance in the reality show juiced the launch of GM’s Pontiac Solstice. Now in year two, the on-air/online campaign was recognized tonight with the 2006 Super Reggie award from the Promotion Marketing Association.

• Red Bull Buys MLS Teams for $50 million

  Red Bull, the energy drink brand, has agreed to buy the Major League Soccer’s MetroStars in a deal that could reach a reported $50 million.

• Agencies

  vMix, Fox, Team for Walk the Line DVD Sweeps

  Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie.

• Alcone Wins Q-Tips Account

  Unilever has named Alcone Marketing Group its promotion agency of record for Q-Tips Cotton Swabs.

• News Briefs

  PERFECTMATCH.COM: has launched a sweepstakes around…TRACYLOCKE: Dallas, has allied with retail consultancy…