Chief Marketer Staff
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CMOs Pick Mail As Key to Growth: Survey
Want growth? Go for direct mail, say chief marketing officers. Nearly one-quarter of those recently surveyed by Targetbase said traditional mail had the strongest impact on meeting their growth goals.
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Online Sales Help ValueVision in Quarter
ValueVision Media Inc. reported net income of $3.4 million for the first quarter, an improvement over a net loss of $7.3 million last year.
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USPS Adopts New Bound Printed Matter Rule
The U.S. Postal Service has adopted a new marking requirement for multiple-piece Bound Printed Matter secured with transparent shrinkwrap.
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Agencies
Crosstown Acquisition Helps Pace Charming Shoppes Results
Charming Shoppes Inc. reported net income of $19.2 million for the fourth quarter, up 294% from $4.9 million last year.
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Agencies
Valassis Settles FTC Collusion Charges
Valassis Communications, Inc., the freestanding inserts marketer, has settled Federal Trade Commission charges that it attempted to collude with rival News America Marketing to eliminate competition between the two companies.
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Banks Should Beef Up Online Protections, Says Survey
Consumers feel that banks and other financial institutions should strengthen their depositors
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SAS Acquires Veridiemsas
SAS, a business intelligence software firm based in Cary, NC, will acquire Veridiem, Inc., a privately held software company based in Maynard, MA.
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Agencies
Beverly Hills Clothier Expands Through the Web
Jimmy Au’s, the Beverly Hills clothing direct marketer and store tailored for men 5′ 8″ and under, is looking to broaden its size through an online store later this year.
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Agencies
Island Resort Surfs Web for New Customers
Hale Makai Cottages is looking to build on the online and direct marketing efforts it began last year to draw people to the resort.
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Agencies
Five Deadly Sales Letter Mistakes
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters. So, dear readers, I present five deadly sales letter mistakes. Eliminate one or more of the common blunders described here and it’s a good bet your response rates will improve.