Chief Marketer Staff
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Active Marketing Buys Promote It
Active Marketing Group has acquired health-club marketing shop Promote It International to round out its marketing services targeting physically active consumers.
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Email
B-to-B Marketers Lack Permission Practices: Study
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
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Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
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Agencies
MultiBrand Marketer Jones Group Explores Sale Possibilities
Jones Group Apparel Inc. is exploring the possible sale of the company. The Bristol, PA-based firm has retained Goldman, Sachs & Co. as its financial advisor.
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Agencies
DM Vet Michael Grant Joins Winterberry Group
Michael Grant has joined Winterberry Group, a direct marketing consulting firm. Grant will serve as the New York-based firm
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Agencies
Half of OfficeMax Board to Leave: Report
The OfficeMax Inc. board will have six vacancies – half of its total membership — come April 20, according to the Associated Press.
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Email
Still Spamming After All These Years?
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
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Email
Dyson, MoveOn.org Brawl Over Goodmail
Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL
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Email
CA Senator Drafting Anti-AOL-Goodmail Law
California State Sen. Dean Florez announced last week he is drafting legislation against AOL