Chief Marketer Staff, Author at Chief Marketer

Reebok Recalls Bracelets Amid Child’s Death

Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning.

News Briefs

JAKKS PACIFIC, INC.: has signed a worldwide licensing agreement to…WORLD WRESTLING ENTERTAINMENT: has formed a new group…

Connecticut Child No-E-Mail Bill Moves Forward

Connecticut’s so-called child protection do-not-e-mail bill yesterday passed out of the state’s joint judiciary committee and moved one step closer to becoming law.

Omnicom Media Acquires Singer Direct

Omnicom Media Group has acquired Singer Direct Inc., an insert media management and brokerage firm. Terms were not disclosed.

Telemarketing Exec Indicted for Allegedly Harassing Democrats

Shaun Hansen, former co-owner of an Idaho-based telemarketing firm, has been indicted by a federal court in New Hampshire for allegedly directing telemarketers employed by Mylo Enterprises to make hundreds hang-up calls which jammed five phone lines at the New Hampshire Democratic Party on Election Day 2002.

Local.com Offers Pay-Per-Call Advertising

Interchange Corp. has instituted pay-per-call advertising on the Internet search engine Local.com in partnership with the Jambo Advertising Network, which is operated by Los Angeles-based Jambo.

Mail Stream: A Report on Incoming Direct Mail

Schweitzer Linen Introduces The NightWear Collection Schweitzer Linen, a longstanding purveyor of fine linens for the bed, bath and table, launched a print catalog devoted entirely to the company’s collection of women’s sleep and loungewear. Departing …