Chief Marketer Staff
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Agencies
Letters to the Editor
Letters in response to “Loose Cannon: First, Do No Harm. Unless You’re Feeling Lazy” Direct Newsline, March 27, 2006
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Email
What the Datran Case Means to You: Part Two
The Gratis-Datran-Eliot Spitzer fiasco just gets curiouser and curiouser. And quite frankly, we are perplexed.
Some e-mails obtained exclusively by Magilla Marketing look pretty damning against Gratis and Datran. However, they could also represent a serious waste of taxpayers
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Email
Marketer to Pay $900,000: FTC
An Internet marketer will pay a $900,000 civil penalty for violating the Can-Spam Act, the largest penalty yet for illegal spam, the Federal Trade Commission announced last week.
The FTC alleges that San Francisco-based Jumpstart Technologies LLC, offered free movie tickets to consumers in exchange for the names and e-mail addresses of five or more of their friends.
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Email
SecretMessage.com: A Great Site for Insensitive Cowards
Got a co-worker with bad breath? An abusive boss? Afraid to tell her?
Go to SecretMessage.com and send an anonymous e-mail. The site invites visitors to select up to four offensive traits by using drop-down menus in 17 categories, such as appearance and hygiene.
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Listline e-Newsletter 03/28/06
Rickard List Marketing will oversee the Projects@Work online magazine file,
effective April 1. Some 48,925 postal and 19,302 e-mail addresses are
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Agencies
Kodak Launches King Kong Smiles Sweeps
Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.
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Sony To Up Marketing Spend for HD Products By Millions
Sony Corp.’s U.S. unit will ratchet up its marketing expenditure by hundreds of millions of dollars this year to attract consumers to its high-definition electronics, including TVs, camcorders and DVD players, according to news reports.
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Agencies
Apprentice Fans Go Cruising with Norwegian Cruise Line Sweeps
Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC’s The Apprentice.