Chief Marketer Staff

• Live from Chicago: Getting Customers on the Comeback

  Interactive marketers who focus their tracking and measurement spyglasses on customer acquisition may be turning a blind eye to the potential they already have for customer retention. That

• Live from Chicago: DMers Should Be House Experts on Consumers

  Direct marketers will serve their companies or clients best by turning themselves into experts on their customers

• Omnicom Media Acquires Singer Direct

  Omnicom Media Group has acquired Singer Direct, a firm that specializes in client insert media buying and management services. Terms were not disclosed.

• Live from Chicago: Rogers Townsend Leads CADM Tempo Awards

  St. Louis-based direct marketing agency Rogers Townsend took top honors last night at the 35th annual Tempo Awards, sponsored by the Chicago Association of Direct Marketing during its annual DM Days conference.

• Agencies

  Standex Sells Direct Business

  Standex International Corp. has sold its Consumer Products Group, Standex Direct, to State Street Refrig., Inc. The terms of the sale were not disclosed.

• Agencies

  DM Growth Outpaces Retail For Tiffany & Co.

  Direct marketer and retailer Tiffany & Co. reported net earnings of $254.7 million on sales of $2.4 billion for fiscal 2005, compared with earnings of $304.3 million on sales of $2.2 billion. Earnings for the fourth quarter were $140.3 million, down from $217 million, on sales of $858.4 million, up from $810.1 million.

• Email

  Australia Putting ISPs on the Hook for Spam

  Australia has decided Internet service providers should shoulder some of the load fighting spam.

  The country’s Communications and Media Authority (ACMA) last week registered the world’s first legislative code of practice for Internet and email service providers.

• Agencies

  CMO Council Debuts Marketing Performance Measurement Certificate Program

  The Chief Marketing Officer Council has launched Mastering MPM, a program geared toward training executives in marketing performance measurement.

• Intellidyn Names Tom Brady Client Services Channel Manager

  Analytics firm Intellidyn Corp. has tapped Tom Brady to serve as its client services channel manager, a newly created position. In that role, Brady will oversee Intellidyn’s printing, mail house, lettershop, call center and Web direct marketing campaign production services for clients.

• JF Glaser Becomes GlaserDIRECT

  Direct marketing services provider JF Glaser, Inc., has changed its name to GlaserDIRECT. The new name was chosen to reflect the Glen Ellyn, IL-based firm