Chief Marketer Staff, Author at Chief Marketer

Pitfalls and Potential Ahead for Search Marketing Industry

The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.

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How to Find an RSS Provider

Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and advertising.

Digital

For CafePress, Tags Are It

Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line—not to mention taking 1 million out. How do you get all those things up on the Web in the most efficient manner?

Digital

The Road Ahead for SuperPages.com

Editor

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The Best Time to Broadcast: 3 A.M. Monday

Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.

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More Open Rate Data from ExactTarget

E-mail open rates declined by 16.5% last year, dropping by an average of 1.8% per quarter, according to a study by ExactTarget.

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Loose Cannon: First, Do No Harm. Unless You’re Feeling Lazy

“Love the sinner, hate the sin” is good, compassionate advice. But there are times when the sins of the direct marketing industry make me so. . . very. . . angry. . . that love is hard to come by.

A case in point: John Kelly, a Washington Post columnist, recently wrote about direct mail solicitations his mother-in-law, Kathy, received. Check that. His late mother-in-law Kathy, who has not been in a position to receive mail since last October.

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