Chief Marketer Staff
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Big Dog Holdings Reports Income Drop
Big Dog Holdings Inc. reported net income of $3.6 million for the fourth quarter, down from net income of $4.7 million last year.
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Agencies
Saltworks Sales Surge Through SEO
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
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Agencies
Medwave Hopes Online System Will Open Markets
A small direct marketer of high tech medical instruments hopes a new online device will help it break open more markets and reduce selling costs.
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Agencies
Make Your Copy More Meaningful
Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here’s a few tips on how to get some affection from your customers.
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Agencies
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.
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Agencies
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
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La Comunidad Wins AOR for Rémy Martin
Hispanic advertising agency la comunidad has been named agency of record for Rémy Martin. First work is expected to break in the fourth quarter.
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News Briefs
NEW LINE CINEMA: is building buzz around its new movie…HEAVYBAG MEDIA: has appointed Geoff Brenna to…FREMANTLEMEDIA LICENSING WORLDWIDE: has appointed Jack Alfandary as…
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Agencies
Newsletters Rank Third in E-Mail Usage
Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.