Chief Marketer Staff, Author at Chief Marketer

The Calla Lily’s In the Mail

Some people buy their gardening supplies at the local big box store. But millions order them from catalogs, a purchasing method that goes back to Colonial times.

Agencies

But Does It Go With Jelly and Snot?

Our current DIY project is redoing our guestroom for our three-year-old son Jacob, so his baby brother Danny can take over the nursery.

Agencies

To the world of plants, I’m a known felon. I’ve killed so many houseplants, that if there was a bud and bloom post office, my picture would be on the wall as public enemy number one. I’m great with things that can scream when they’re hungry, like pets and children. Violets that sit there quietly, politely waiting for a spot of water and some plant food? They’re out of luck.

Agencies

Weeding Through the Numbers

Welcome to Wisteria Lane. Want to increase the value of your home? Spruce up your yard. With no self interest in mind, we’re sure, the good folks at Scotts Miracle-Grow report in a new ad campaign that a beautiful lawn and garden can increase property …

Testing, 1, 2, 3

Do you remember the story of New Coke?
Its pretty interesting. In 1985 Pepsi had been beating Coca Cola in lots of taste tests. In addition, Coke’s market share had been slipping over the
previous 15 years. After doing a lot of research…

Clock Ticking on Regional DMA Chapters

With three months before the Direct Marketing Association ends its chapter program, some regional DMAs are scrambling to figure out how they

Publicis Acquires 80% Stake in Chinese Agency

Publicis Groupe has acquired an 80% stake in Betterway Marketing Solutions, a large marketing and advertising agency in China.

Live from Chicago: Bible League Gets Religion about List Segments

Ever wonder how much better your direct mail campaigns might do if you segmented your customer base more thoroughly? The Bible League, a non-profit group based in Crete IL, has been soliciting donations since 1938, using the money to put Bibles into the hands of people in the far-flung corners of the globe. In the course of that ministry, the group had amassed a large list of donor names and giving histories acquired through several fund drives annually.

Live from Chicago: B-to-B Must Be Innovative to Find Leads

Joan Ritter has three

Jupitermedia Sells Division for $10. 1 Million

Jupitermedia Corp., a provider of online information and images, has sold its JupiterResearch division to a JupiterKagan Inc., a subsidiary of MCG Capital Corp. for a reported $10.1 million in cash and assumption of certain liabilities by the purchaser.